Creating a Digital Scrapbook on Your Computer

You probably use your computer to conduct a lot of your family history research, so why not use it to display the results? Digital scrapbooking, or computer scrapbooking, is simply scrapbooking with the aid of a computer. Going digital instead of the traditional scrapbook route means less money spent on supplies, and the ability to print out multiple copies of your beautiful scrapbook layouts. You can also display your work in the form of Web galleries to easily share with family and friends. In short, digital scrapbooking is a perfect medium for presenting and displaying your ancestors and their stories. Benefits of Digital Scrapbooking Most people first try digital scrapbooking by using their computer to create design elements they can then print, cut out, and use in their regular scrapbook pages. Computers are great for creating text for page headlines, photo captions, and journaling, for example. Computer clip art can be used to embellish traditional scrapbook pages. Most graphics software programs come with special effects to help you enhance your photos and pages with antique sepia tones, torn or burnt edges, and digital picture frames. When youre ready to go one step further, you can use your computer to create entire scrapbook pages. The page background, text, and other decorations are all arranged and formatted on the computer, and then printed out as a single page. Photographs can still be attached to the computer generated page in the traditional manner. Alternatively, digital photographs can be added to the scrapbook page on your computer, and the complete page, photographs and all, printed as a single unit. What You Need to Get Started If you already own a computer, youll only need a few basic supplies to get started with digital scrapbooking. Equipment/Software needed for Digital Scrapbooking: Digital Imaging Software, such as Jasc Paint Shop Pro or Adobe Photoshop ElementsPhotos in digital format, either scanned into your computer or imported from your cameraPhoto quality printer and photo paper to print out your scrapbook layouts or design elements (alternatively, you can have them printed at your local copy shop) Software for Digital Scrapbooking If youre new to digital photo editing and graphics, then it is often easiest to begin with a good computer scrapbooking program. These programs offer a wide variety of pre-made templates and elements that let you create beautiful scrapbook pages without a lot of graphics knowledge. Some of the most popular digital scrapbook software programs include Nova Scrapbook Factory Deluxe, LumaPix FotoFusion, and Ulead My Scrapbook 2. DIY Digital Scrapbooking For the more digitally creative, any good photo editor or graphics software program will allow you to create beautiful digital scrapbooks. This gives you the real hands-on experience from start to finish, as you can create your own background papers, design elements, etc. You can also use the same program to creatively crop and enhance your photos. Among the best graphics software programs for digital scrapbooking are Photoshop Elements and Paint Shop Pro. For more on using your graphics software to create digital scrapbooks, see Beginners Reference to Digital Scrapbooking.

Machiavelli’s View of Human Nature Essay - 1696 Words

Machiavelli’s View of Human Nature Simple versions of Machiavelli’s conception of human nature may readily be elicited from The Prince. It is easy to find textual support for claims that appear to presuppose or be equivalent to some version of psychological egoism. He says, for example, that â€Å"men in general †¦ are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours,† but their â€Å"love is held by a chain of obligation which, men being selfish, is broken whenever it serves their purpose.† (Prince, xvii, p. 61) Again, speaking of a prince’s counselors, he says â€Å"[they] will all think of their own interests †¦. for men will always be false †¦ unless they are†¦show more content†¦56) But there are several reasons for trying to look deeper, for suspecting that Machiavelli may mean something other than what appears on the surface.[1] First, though he has clearly thought long and deeply about politics, he nowhere tries to give us a systematic account of human nature. His remarks on the subject are remarks – generally in the form of asides intended to reinforce some other point. He is a careful and intelligent observer of the world around him, but there is nothing to suggest that any of his staements on human nature are meant to be self-sufficient and unqualified by what he has to say elsewhere. Second, he is speaking of a restricted context, the arena of political power and conflict. Nobody, including Machiavelli, thinks that the topics he seeks to address encompass all of human life. Politics may set the terms within which other interests are pursued – but there are other interests and other pursuits. Machiavelli, in short, may no more need a general conception of human nature than the economist needs to ‘believe in’ the existence of Economic Man. An economist need not believe that all people are rational profit maximizers, only that in certain contexts it is useful so to model them. And, along similar lines, Machiavelli might well be construed as modeling the behavior of ‘Political Man,’ rather than expressing any generalShow MoreRelatedMachiavellis View on Human Nature Essay1454 Words   |  6 PagesMachiavelli’s View on Human Nature The author, Niccolà ³ Machiavelli, is different from other humanists in his time, because his view on the nature of man contradicts what most humanists believed. Humanists of that time believed that individuals played an important role to the well-being of the state, and that â€Å"†¦ they also believed in classicism’s basic tenet that human nature is inherently rational and good† (Western Humanities, pg. 343). Machiavelli, however, had a negative view on human natureRead MoreEssay about Machiavelli’s View of Human Nature583 Words   |  3 Pages Machiavelli’s philosophy about the nature of man is that man possesses both good and bad qualities, but will lean towards his own self-interests when all things are equal: thus man is a fickle creature. Machiavelli’s view of human nature influences his view of government.   Ã‚  Ã‚  Ã‚  Ã‚  Machiavelli writes, â€Å"that man has qualities that will bring him either praise or blame† and because aRead MoreAnalysis Of The Prince By Niccolo Machiavelli832 Words   |  4 Pageswas of the view that politics has the morality of its own, and that there is no repute of justice or injustice, of brutality or forgiveness, of agreement or dishonor, which should interfere with the decision of defending the state and preserving its freedom. The Prince was written as a letter of personal advice to Lorenzo Medici. He has made numerous recommendations to the ruler in instruction to protect his power (Jacobs). Apart from this, he underscored the ideology of human nature, which accordingRead MoreComparing Nicolo Machiavelli s The Prince1014 Words   |  5 PagesWhile the human race is incredibly diverse and expansive, many writers and philosophers work to find common characteristics that they can attribute to what is typically referred to as human nature. Nico lo Machiavelli provides his beliefs on human nature in his text, The Prince. While this work mostly surrounds the proper way to lead a princedom, there are many parts of the text that show how human nature affects the way a prince should rule his people. The examples of princes having to work aroundRead MoreNiccolo Machiavelli s The Prince1699 Words   |  7 Pagesworld leaders to political antiheroes in television dramas, characterizing someone as a â€Å"Machiavellian figure† is perceived more as derisive description than an accurate representation of that person’s philosophical views of power. This popular depiction is due to Niccolo Machiavelli’s harsh portrayal of the interlaced relationship between power and politics in his treatise, The Prince. Machiavelli begins his work by contending that it is â€Å"more effective† to reveal the â€Å"practical truth of a subject†Read MoreNiccolo Machiavellis The Prince810 Words   |  3 Pages Niccolo Machiavelli’s most famous book, The Prince, contains the most valid information for a prince, a president, and even a king, to keep hold of their own power. Machiavelli tells about the importance and power of political action, his opinions, and most of all philosophy at it’s finest. Throughout the twenty-six chapters of this book he describes the bold, brave, practical, and powerful prince and how the prince’s life should be lived. Machiavelli’s view of human nature is used as justificationRead More Machiavelli?s View Of Human Nature Essay1060 Words   |  5 Pages Machiavelli’s view of human nature. Machiavelli has long been required reading for everyone intrested in politics and power. In The Prince Niccolo M achiavelli presents a unique view on governing a state. Machiavelli believes the ruling Prince should be the only authority that should determine every aspect of the state and put in effect a policy which would serve his best interests. These interests were gaining, maintaining, and expanding his political power. (Machiavelli,5). His understandingRead MoreThe Political Theories Of Machiavelli, Niccolo Machiavelli And Thomas Hobbes1456 Words   |  6 Pagesdifferent views of human nature, which is what people are fundamentally like. In order for a political theory to function in a certain society, it needs to understand how people think and act. Three prominent political theorists were Aristotle, Niccolo Machiavelli, and Thomas Hobbes. Aristotle viewed humans as natural â€Å"political animals† that have both rational and irrational sides to them, allowing for a government that provided overall goodness for the people. Machiavelli took a more grim view of humanRead MoreEssay about Reflection on Machiavelli919 Words   |  4 PagesMachiavelli was born on May 3, 1469 in Florence, Italy. Florence was considered one of the most dominant Italian power to conquer. It was the main attraction for the renaissances influences. Throughout the years, Machiavellis presence was around the time that both the French and Spanish armies were fighting over the control of Italy. During this time, Italy was falling apart because it was deficient in leadership. Machiavelli served 14 years as Chancellor of Florence before he was exiled inRead MoreMachiavelli s A Comparison Of Ideals748 Words   |  3 Pagesthe basis of sovereignty. All things considered, government is still a very broad term. Many have spent years philosophizing the different ways the system of government can function as. Two men, specifically, have thought quite a bit about power, human nature, and the ideal way of governing.   Jean-Jacques Rousseau’s political philosophy in  The Social Contract speaks often of freedom. Some of his popular ideas are the general will that expresses the need for said freedom. Government’s creation was for

Philippine Daily Inquirer Free Essays

string(28) " Prieto took over her post\." â€Å"The Philippine Daily Inquirer† I. Introduction Philippine Daily Inquirer is one of the most prominent newspapers in the Philippines. It is the most widely read newspaper nowadays because of its updated content. We will write a custom essay sample on Philippine Daily Inquirer or any similar topic only for you Order Now The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. With over 2. 7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys. Not only is it the most read among all sectors and ages, it is also the country’s most trusted source of hard-hitting news and countless exposes. Distinguished by award-giving bodies like the Catholic Mass Media Awards, Jaime Ongpin Awards for Investigative Journalism and Anvil Awards, it is the Philippines’ most awarded broadsheet with over 200 awards and citations. Besides being the country’s leading journalistic voice, the Inquirer is also strongly committed to social responsibility and has taken an active role in various socio-civic programs. Its business savvy and social conscience have been recognized with the Agora Award for Outstanding Marketing Company of the Year in 1998, Anvil Award of Merit for its participation in Tabang Mindanaw and Gold Quill Award of Excellence for Economic, Social and Environmental Development in 2003. It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. It won a special citation from the Catholic Mass Media Awards for its environmental initiatives and a Gold Quill Award of Excellence for its youth readership program. Its meaningful goal of making a difference in the everyday life of Filipinos continues to be the driving force behind its journalistic and corporate initiatives. As the country’s no. 1 newspaper, the Philippine Daily Inquirer will remain steadfast in its commitment to bring â€Å"Balanced news, fearless views† to readers when and where it matters. II. History The Philippine Daily Inquirer was born in the last days of 1985. Like its predecessors, the Mr. and Mrs. Special Edition and the weekly Philippine Inquirer, it was to play an important role in helping bring about chronicling the historic EDSA revolution. The Sandiganbayan on December 2, 1985 acquitted all 25 soldiers and a civilian accused in the Aquino-Galman double murder case. At about the same time, President Ferdinand E. Marcos called for a snap presidential election. Ms. Corazon C. Aquino, widow of Sen. Benigno S. Aquino Jr. , was soon nominated by the opposition to run against Marcos. A strong demand then arose for a credible alternative broadsheet that would compete with the three national dailies controlled by the government. Mrs. Eugenia D. Apostol, Chair of Mr. Ms. Publishing Co. , and a group of media people organized the INQUIRER to meet the demand for a credible broadsheet. The group headed by Mrs. Apostol wanted to have a newspaper that was truly independent, free from the influence of interest groups. The INQUIRER started publishing with less than P1 million in seed money, its maiden issue, published on December 9, 1985, sold 30,000 copies. The first issue said that the INQUIRER would chronicle the times with candor and courage. The paper later adopted the slogan â€Å"Balanced News, Fearless Views. The new daily was housed in the dilapidated one-story Star Building on 14th and Railroad streets in Port Area, Manila. It was put out by 40 editors, reporters, correspondents, photographers and other editorial employees working in a 100 square meter newsroom. Columnist Louie Beltran was named its Editor-in-Chief. The INQUIRER’s circulation increased as Ms. Aquino’s campaign picked up. By January 1986 it was selling 100,000 copies and by February 1986, shortly before the election, it was selling more than 250,000 copies and circulation was continuing to climb beyond the 300,000 mark. After the EDSA Revolution, the circulation settled down, but the INQUIRER still ranked second among the top broadsheets with 175,000 paid copies daily. On June 27, 1986, the INQUIRER transferred to the former Madrid Restaurant on EDSA. The new president, Ms. Corazon C. Aquino, was the guest of honor at the inauguration. In its first year of operation, the Philippine Daily Inquirer, Inc. ranked 339th on the list of top 1,000 companies of the country. Since then it has been consistently on the list in 1988, 530th; in 1989, 467th; in 1990, 451st in 1991; 451st again; in 1992, 349th ; in 1993, 333rd; in 1994, 315th; and in 1995, 296th. Frederico D. Pascual, former assistant managing editor of the Daily Express, was named executive editor in February 1987, replacing Beltran. Pascual was appointed Editor-in-Chief two years later. On Sept. 22, 1987, two veterans in newspaper management joined the INQUIRER: Mariano B. Quimson, Jr. as president and Ben M. Pangilinan as Vice President for Marketing, it was also at that time that the INQUIRER received an additional capital infusion. In November of that year, the INQUIRER began setting up a modern electronic newsroom Today, the entire editorial and production operation of the INQUIRER is 100 percent computerized. On November 17, 1987 the INQUIRER moved again, this time to the BF Condominium on Aduana Street, Intramuros. It was in 1990 that the INQUIRER overtook the lead of another daily and became the country’s biggest circulated broadsheet. This was validated by a circulation audit conducted by Sycip, Gorres and Velayo for the Print Media Audit Council which found that the INQUIRER had an average net paid daily circulation of 200,759 for the period of October 1989 to March 1990. Since that time the INQUIRER has consistently led in the circulation ratings. The BF Condominium building was damaged in the earthquake of July 1990. On January 5, 1991 the INQUIRER transferred to the YIC building on United Nations Avenue and Romualdez Street in Malate. On June 14, 1991, Leticia Jimenez Magsanoc, columnist and associate publisher, was appointed Editor-in-Chief. On January 26, 1994, Ms. Apostol, the INQUIRER founding chair, retired and Ms. Marixi R. Prieto took over her post. You read "Philippine Daily Inquirer" in category "Papers" A group led by Eduardo Espiritu, former PNB president bought Ms. Apostol’s shares in the company. Previously, a group headed by Ms. Prieto had bought into the Philippine Daily Inquirer, Inc. On Feburary 4, 1994, the PDI board of directors appointed Isagani Yambot as publisher. The INQUIRER transferred to its building on Chino Roces Street (formerly Pasong Tamo) corner Yague and Mascardo Streets in Makati City on January 5,1995, its printing press was installed earlier, only about 20 meters away from the office building. The INQUIRER is now the No. 1 newspaper in the country in terms of ciculation and readership. It has a daily average circulation of 250,000 and a Sunday circulation of 270,000. Based upon the Asia Research Organization’s (ARO) trimedia survey, it is estimated that more than 2. million readers nationwide are now reading the INQUIRER. Of the INQUIRER’S 416 employees, 192 are with the editorial group and 224 with the business group. In addition to its 56 regular reporters based in Metro Manila, the INQUIRER has 90 provincial correspondents who cover the news throughout the country. It has four news bureaus in Baguio City (Northern Luzon), Legas pi City (Southern Luzon), Cebu City (the Visayas) and Davao City (Mindanao). To date, The Inquirer is the most awarded broadsheet. It’s writers have been honored with over 100 awards and citations. It was chosen Newspaper of the Year by the Rotary Club of Manila in 1992 and was lone print media awardee in January 1995, during the visit of Pope John Paul II, when it was cited by the Catholic Mass Media Awards for Best News Reportage. In May 1997, it was again given the CMMA award (now the Lorenzo Ruiz Award) for its â€Å"pork barrel† series. It also received the Webby Award for its website (www. inquirer. net), and Agora award for Marketing Company of the Year, and in 1999, the grand prize of the 1998 Citibank Excellence in Journalism Award (Elena Torrijos) as well as an Anvil Award for Merit for its Tabang Mindanaw campaign in ’98. In May 1998, Ben Pangilinan formally retired from the office and was succeeded by Alexandra P. Romualdez as president. The INQUIRER has come a long way from December 1985 when it started on a P1 million budget and enjoyed an initial circulation of 30,000. It is now the daily newspaper with the biggest circulation and readership. It is considered one of the most influential dailies in the country today. III. Mission, Vision, and Values The mission of the Philippine Daily Inquirer is to be the dominant, most respected and influential Philippine media organization for Filipinos here and abroad. Generally speaking, they want to be known having an important role in the society. Not only locally but to be acclaimed internationally. Their vision is focused on becoming a world-class processor of news and information, publishing the country’s newspaper of record, informing and influencing our public, providing other excellent services and serving as a catalyst for social progress – all within the framework of a liberal democracy. And lastly, their corporate values which are focused on these things as follows: Excellence We uphold the highest standards in journalism and provide top-quality service to readers, advertisers and clients. We perform our roles to the best of our abilities and continuously seek to improve our expertise and skills. We strive to be reliable, accurate, efficient and effective in the delivery of our services and management of our finances. Integrity We abide by the principles of honesty, fairness and incorruptibility in our journalistic, business and interpersonal conduct. Through these, we establish our credibility and become worthy of the trust of our stakeholders. Editorial Independence We maintain the freedom to take a position regardless of external and internal pressure, ensure that we hear out all sides, decide responsibility without fear or favor, and respect independent thinking and freedom to express views and opinions. Responsibility We work for the betterment of our nation and strive to preserve and conserve resources in all our undertakings. Teamwork We respect and trust each member of the team and work harmoniously to achieve the organization’s goals. Dynamism We continuously improve and respond to the changing needs of the environment, the market and the organization. We adopt an open-minded, forward-looking and proactive stance in meeting the challenges of the future. In upholding these values, we seek the guidance of Divine Providence to attain higher levels of development. IV. S. W. O. T. ANALYSIS This is an analysis which enumerates the strengths, weaknesses, opportunities and threats. Philippine Daily Inquirer has fully established a good name in the media industry. It is known as one of the best leading newspapers in the country. We have asked few people with regard to their opinion about the newspaper to determine its strengths and weaknesses. STRENGTHS †¢The main strength of PDI is their news paper Name. No matter where people live, almost everybody knows their news paper Name. †¢The Philippine Daily Inquirer is undeniably the country’s most widely read and circulated newspaper. †¢It is also the most environmentally friendly newspaper in the country, being the first local newspaper to use organic soy-based ink, 100% recycled newsprint and a resizing of the paper saving seven trees a day. †¢Following the principle of honesty, fairness and credibility when giving information. †¢One of the reputed news paper industries today. They have digital edition available to all readers. †¢Good reputation among customers. WEAKNESSES †¢PDI news paper is not readable by a commoner. †¢High cost structure. Not all people can afford the price of the news paper. OPPORTUNITIES †¢Aside from the internet (inquirer. net) and radio (radio inquirer) there is the opportunity for the famous publish er to go on television. †¢ As a medium, it helps to inform the general public to be aware of the latest events in the country in all aspects be it in the politics, showbiz, economy, etc.. Another thing is it emphasized quality news reporting which can bring up the mind of the people to think broader things in life. †¢It also helps the economy in terms of employment, as they hire people who qualify to their requirements. †¢ It plays a good competition in the media industry which can influence other media companies to perform a healthy and balance information to the public. THREATS †¢Because of the many forms of new media, people would not be interested anymore to subscribe to newspaper †¢Because of the majority of the Filipinos are uneducated, they tend to prefer to buy newspaper which are printed in tagalong. In terms of price, small media companies who print newspaper in tagalog are more affordable so they patronize more on them. †¢The computers and in ternet can affect the print media to boom the industry specifically the newspapers because they can also be read through the internet without buying them. †¢ If public would not patronize their newspaper chances would be more unemployment scenario if the company closes if they could not survive anymore. V. Competitors In the world of media, competition is never an outcast. Even television and radio stations are all aiming to be number one, and so as all the newspaper companies throughout the country. Philippine Daily Inquirer is only one of those competing newspaper companies. One of the most famous newspapers in the country is the Manila Bulletin. The Manila Bulletin (also known as the Bulletin and previously known as the Manila Daily Bulletin and the Bulletin Today) is the Philippines’ largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as â€Å"The Nation’s Leading Newspaper†, which is its official slogan. Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times. Its name was changed from Bulletin Today on March 12, 1986. It was originally owned by a Swiss expatriate named Hans Menzi. The Manila Bulletin survived the Martial law era of President Ferdinand Marcos for propaganda purposes. The newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin Publishing Corporation (the paper’s controlling company), also owns the Manila Hotel, Centro Escolar University and Euro-Phil Laboratories. The company has been listed on the Philippine Stock Exchange since 1990, and had revenues of approximately US$45 million in 2004. Besides its flagship it publishes two other daily tabloids, Tempo and Balitia, as well as nine magazines such as thePhilippine Panorama, Bannawag, Liwayway, Bisaya and a host of other journals in English, Tagalog,Cebuano and other Philippine languages. Another newspaper that is reigning in the media organization today is the Philippine Star. The Philippine Star is a daily English-language broadsheet newspaper based in Manila and circulated nationwide in the Philippines. Owned and published by PhilSTAR Daily, Inc, it was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal. The Philippine STAR has an established circulation in Hong Kong and Saudi Arabia. It is among the top three broadsheets in the country, by circulation, along with the Philippine Daily Inquirer and the Manila Bulletin, with other Philippine newspapers trailing far behind. Data from the Neilsen Media Index for the first quarter of 2008 show that the Philippine Star is the most read broadsheet in the Philippine capital of Metro Manila, with a Monday-to-Saturday readership of 47. percent. As of the last semester of 2007, the Media Index also showed the Star is the number one broadsheet among the ABC1 socio-economic class, with 47. 3 percent of the market, up from 35. 7 percent the previous year. A separate survey by the Nielsen Media Research – Print Advertising Information Service, which monitors print advertising placements, shows that in 2007, the STAR received the lion’s share of advertising expenditure among all other Philippine broadsheets. It reports P2. 97 billion worth of advertising went to the Philippine Star, followed by P2. 8 billion for the Philippine Daily Inquirer, and P1. 35 billion for the Manila Bulletin. All of the leading newspapers today already have many similarities today. It only depends on how they market themselves to prove that they are better than anybody. Some of the other newspapers gaining prestige today are Manila Times, Business Mirror, Manila Tribune and many more. VI. Recommendation Philippine Daily Inquirer has already done all the best to establish their good name and image in the media industry. Based on the analysis that we did, I would like to focus more on the suggestions to improve their weaknesses and make it become part of the strength. We have stated in the weaknesses that Philippine Daily Inquirer is not readable by a commoner and it is something that seems to be a high cost structure. We would like to recommend to the company to have a Filipino version of the newspaper written in the native language so it is easier for all types of readers to understand the content and meaning. Make it friendlier to all readers. Because today, not all Filipinos are able to understand the English language and most of them belong to the middle and average classes only. Even those who are really capable of reading in the English language are not becoming interested in newspapers written in English simply because it needs a little more of effort to fully understand. When it comes to the high cost structure, we would like to recommend to the company to lessen the pages. As one of the readers of their newspaper, we find it a little too hard to understand and our interests focus only in one page or two. We don’t really like reading all of the pages of the paper. Another suggestion, make it more attractive. Just like with the advertisements of products, make it pleasing for the eyes of their readers. Also make it more affordable for the Filipino people. Media Management and Marketing Group Members: Montereza A. Veloria Natasha Kate Mendoza Ma. Theresa Cambel Carylle Estrella Charles Aguilar Monday/Thursday 6:00 pm to 7:30 pm Professor Dino Cantal How to cite Philippine Daily Inquirer, Papers

Sustainable Living and Innovation System Free Samples to Students

Question: Discuss about the Sustainable Living and Innovation System. Answer: Introduction Often, people describe sustainable living as requiring long-term and joint outlook by the community that integrates economic, environmental, and social objectives(Livermore, 2012). Currently, the contribution of the private sector is through innovation which comes from the development and the better use of the environment, and eco-efficiently to provide and produce services and goods and create wealth and employment(Livermore, 2012). Extending and delivering this contribution beyond eco-efficiency relies upon innovation that is continuous, and which can be made possible through the application of better technologies and effective design. This literature review paper discusses aspects of sustainable living and innovations that can ensure sustainability. According to (Hautamki, 2010), sustainability is defined as the study of the function, diversification, and the production of what is needed by the natural system to keep ecology at a balance. Sustainability acknowledges that civilization of the human beings utilizes resources to sustain the contemporary way of life. (Likhotal, 2014) argues that in the history of human civilization, there are several instances where civilization has adversely affected its chances of survival by damaging its own environment. Sustainability is concerned with how human beings can coexist in harmony with their own surrounding through the protection of the environment from destructions and damages. Sustainable living refers to the process of reducing the natural resources demand by ensuring that one replaces what is used to the best of ones ability(Christa Lidtke, 2012). In some instances, it means not settling on consuming a product or service which has been produced through methodologies that do not support sustainability. In some situations, it means changing how an individual do thigs so that one can take an active role of the life cycle. Currently, human beings live in a highly modernized world and mostly in urban setting, especially in developed countries, and as result, there is a very high rate of consumption of the natural resources. In most of urban centers power is consumed more as compared to rural areas(Livermore, 2012). Whereas the power that is consumed urban areas is more than average. This power is utilized mostly to power appliances, lighting streets, heating homes, and other household activities. However, that does not mean that sustainable living only focuse s on individuals who resides in urban areas. This is because there are efforts to make improvements in every corner of the world. On average, it is estimated that people in urban areas uses every year more than 40% resources than what they can replace(Courvisanos, 2012). Sustainable living and sustainability focuses on striking a balance between competing needs, which include the economic needs, environmental needs and the social needs. Sustainability does not focus only on the environment, but also about the health of individuals in a given society. It ensures that no life or a person should suffer as a consequence of environmental legislations. Sustainability analyses the long-term consequences human actions and seeking solutions on how it can be increased. The World Summit on Social Development in 2005, identified three main aspects that makes up the social science Social science of sustainable living. In several certification schemes and standards of majority of the countries, these aspects form a foundation for handling the key areas that are faced with the world(The General Assembly, 2005). According to the Commission of Butland, sustainable living is described as the living or development which is able to meet the present needs without comprising the need of the future generation. Therefore, there is the need to consider the future, when making our decisions about the present(The General Assembly, 2005). This study discusses economic and environmental protection as the two core aspects of sustainable living. Economic Sustainability Economic aspect among the political class continue to be a challenging issue. This is because politically, people continues to disagree on what is economically sound and what is not, and how it influences the businesses and to some extent, the employability. It is concerned with also providing businesses with incentives to help them adhere to the guidelines of the sustainability which stretches beyond the businesses normal legislation threshold. It entails also encouraging and availing incentives for an average individual to continue engaging in sustainable living where they can(John C. V. Pezzey, 2002). The economic sustainability works with assumption that individual as own may not be able to achieve much, however, when they are working collectively, they can be able to achieve a lot together. The market of supply and demand in nature is consumerist. Also in each day, the modern lifestyles need a lot of resources(Courvisanos, 2012). For the environments sake, the most important iss ue is to get under control all that is consumed by people. Economic sustainability is concerned with providing people what they require without necessarily compromising the life quality, more so in the developing economies, and decreasing the financial load by doing the right thing. Majority of people are quite aware of what they can do to manage and conserve environment. Environmental protection entails recycling of waste products, decreasing power consumption by powering of electronic devices that are not in use, not taking buses for walkable distances, and other measures(Ram Chhavi Sharma, 2017). Enterprises are regulated to keep their carbon emissions low and to prevent them from polluting the environment. Most developed countries provide incentives to individuals and businesses which install renewable power sources. As an aspect of sustainable living, environmental protection is considered by many as a major concern of the humanitys future. Environmental protection defines how people should study and protect air quality, ecosystems, sustainability and integrity of their resources by focusing on areas that strains the environment. It is also concerned on how the green future will be driven by the technology. According to EPA, the development of biotechnology and technology is key to the environmental sustainability(Ram Chhavi Sharma, 2017). At such, there is need to protect the future of the environment from the possible dangers that may be brought as a result of technological advancement. Sustainable Living and Innovation Since the times of Industrial Revolution, organizations have continued to apply technology as a driver of progress. This brought the opportunity to utilize the physical world for the benefit of human generation(Ronaldo MotaEmail, 2014). Innovation refers to successful implementation of new ideas. Innovation highly relies on technological advancements. However, technology has continuously availed the opportunities to sell new services and products in a much more safer and cleaner ways. Most of the current economic and social developments are as a consequence of new innovations and developments in fields such as energy supply, information processing, communication, and health sciences. Innovations delivers tailored solutions that are smarter to accomplish various tasks. Rather than being colossal in approach, the techniques are applied by responsive and dynamic networks of large and small, private and public firms, working in competition and together ways that were not never possible before. The opportunities are enormous and changes tremendous, however, it is becoming vivid that technological advancement is only a segment of attaining sustainability and that its impacts are positive always, as many people may think(Martin Charter, 2007). Additionally, other aspects that can support and drive progress are changing themselves and should be understood. For instance, the social categories that was well defined and upon which the post-war institutions of the Western were developed, does not fit anymore with the values and aspirations of the people(Courvisanos, 2012). Most of the developed economies are experiencing a movement towards a diverse Mosaic Society which is increasingly becoming a multidimensional with needs that are uncertain. However, these societies are becoming more concerned with numerous subjects which includes technology and science. Concurrently, irrespective of existence of higher impacts than at any other period in the history, majority of the global popu lation continues to be poor despite of the new innovations(Martin Charter, 2007). According to this population, the significance of the global markets and the social and economic importance of globalization are increasingly being doubted. Most of the researchers have offered visionary and persuasive ideas of enhanced sustainability and which can be achieved by clarifying the developments that have occurred in the recent past. To achieve sustainability through innovations, different major companies have designed their sustainable development approaches by applying and following some of the innovative principles as follows: By making sure that the corporate world understands what is expected from them by the society. This is expressed by the organization values. The organization then reinforces its values in styles that enforces the spirit of continuous improvement which stretches the organization. Through the development of approaches and tools to raise performance across the environmental, economic, and social aspects of sustainable living and to integrate these techniques within the daily operations of the enterprise. For the existing business processes and which are going through the normal process of business development, these principles are conjointly reinforced(Courvisanos, 2012). They give an effective and positive framework that organizations can apply in controlling the public mistrust and the impacts of the environment(John C. V. Pezzey, 2002). Unlike two decades ago, where majority of the firms based on regulatory requirements to measure their standards of performance, many companies today have decided to get beyond regulations. This is because they see the commercial essence of not basing their performance on regulations. They have established innovative practices in areas such as quality management, which have shown that adhering to sustainable principles goes hand in hand with the organizational development. References Christa Lidtke, M. J. W. H. R. J. N., 2012. LIVING LAB: user?driven innovation for sustainability. International Journal of Sustainability in Higher Education, 13(2), pp. 106-118. Courvisanos, J., 2012. Environment, Innovation and Sustainable Development: Introduction to an Interdisciplinary Approach. Journal of Innovation Economics, 2(1), pp. 3 - 10. Hautamki, A., 2010. Sustainable Innovation: A New Age of Innovation and Finlands Innovation Policy. 1 ed. Helski: Edita Prima Ltd. . John C. V. Pezzey, M. A. T., 2002. The Economics of Sustainability: A Review of Journal Articles, Washington, D.C: Resources for the Future. Likhotal, A., 2014. Environmental Acceptability as the driver of New Civilization. Cadmas, 2(2), pp. 24-34. Livermore, J., 2012. Simple, Sustainable Living: An Illustrated Journal, s.l.: Independent Study Project (ISP) Collection. Martin Charter, T. C., 2007. Sustainable Innovation. 1 ed. Farnham, UK: University College for the Creative Arts. Ram Chhavi Sharma, N. S., 2017. Influence of Oxides of Nitrogen, Carbon Monoxide and Sulpher Dioxide on Surface Ozone Level in Different Meteorological Seasons in Haryana State, Northern India. American Journal of Environmental Protection, 5(1), pp. 1-8. Ronaldo MotaEmail, J. F. O., 2014. Combining innovation and sustainability: an educational paradigm for human development on earth. Brazilian Journal of Science and Technology. The General Assembly, 2005. Resolution adopted by the General Assembly, s.l.: United Nation.